Primapet S.A. is a Uruguayan home-appliances imports company. The firm owns and distributes the home-appliances brand (Allied) mainly recognized for its high-value-added small household appliances and innovative personal care items. The firm out-sources the manufacturing of its products since its foundation, mainly from China. China’s key certified business partners offer a competitive cost structure while delivering quality, consistency and reliability to our products. Primapet s.a. also sources its products from other countries in Asia as well as from Brazil and Egypt among others.

Primapet s.a. has an entrenched distribution network with full country coverage and an experienced high-performance sales force.

Primapet’s mission statement for Allied brand is: “To provide high-quality, reasonably priced home appliances that improve quality of living”. Consistent actions by the firm toward achieving this mission on a daily basis will hopefully position the company in customers’ minds as the “trusted, complete product line supplier of home appliances in the market”.

Primapet s.a. offer its end-clients a strong recognized brand, quality home and personal care appliances and an excellent after-sales service. As a vendor Primapet s.a. positions itself as an ally, who is going to work hand in hand with its distributors so as to obtain the solution they need and want consistently. Primapet’s people (salespersons, designers, technicians and each and every individual who interacts for and on behalf of the firm) confidence, “coolness” and operative ability; translates into certainty for the consumer (intermediaries and end-users) and is a starting point towards developing long-term mutually beneficial relationships based on trust, confidence and reliability.

Primapet s.a. is the exclusive distributor in Uruguay and Paraguay, of the brand Aqua Optima. The advanced water filtration systems used in the Aqua Optima range of products was pioneered by Strix Ltd, a global driving force in the advancement of domestic appliance technology.

Strix was established in 1982 on the Isle of Man and was initially focused on designing and manufacturing thermostatic controls for small appliances. Strix developed and patented what would become key safety control products, which led to it gaining significant market shares and becoming the leading manufacturer of safety controls for kettles.

Whilst remaining committed to improving water appliance technology, Strix began to focus on improving and purifying tap water in 2000. The key aims were to remove unwanted impurities found in tap water, enhance its taste and reduce the sediment that causes limescale to build up in kettles. The technology had to work quickly, reliably and consistently throughout the life of the product. The Aqua Optima filter technology delivers all these benefits, bringing convenient and efficient water filtration to families all over the world.